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Documentary in Progress

An architectural designer
started building games
on Fortnite.

A Japanese architectural designer from a real estate company is taking spatial design and visualization craft straight into Fortnite. Authentic textures, lived-in details, real horror β€” we're documenting the experiment of bringing architectural realism into game development.

Picked up organically by a 19M subscriber YouTuber
Over 1 million cumulative impressions
Real architectural craft as our edge
Talk Collaboration See Our Work
SUBSCRIBERS
19M
Windah Basudara.
Indonesia's #1 gaming streamer.
VIEWS
1.35M
Total views on the 1-hour playthrough of
"2:33 AM" β€” discovered, not sponsored.
THE TIME
2:33AM
When the haunting begins.
The stage time of our flagship map.
ORGANIC
0$
Advertising & sponsorship spend.
Everything happened by being found.
About Us

Who We Are

PIXEL PROMO is a gaming-focused venture born from Tokyo Defense Co., Ltd., a real estate company with over 150 employees.

Our parent company launched a CG project in Los Angeles in the 1990s, winning numerous awards and gaining international recognition.

With this history and expertise as our foundation, we use the power of games to communicate the appeal of businesses and brands in new ways. Using cutting-edge technologies like Fortnite, we create not just "metaverse spaces" but engaging, playable games that connect companies with users through memorable experiences.

Why Fortnite?

Why Brands Choose Fortnite

650M

Global Users

Massive reach. Especially powerful with Gen Z and Gen Alpha.

62.7%

Gen Z Engagement

Ages 18-24 dominate. Reach audiences traditional ads can't.

Free

Free-to-Play

Available on PC, PlayStation, Switch, Mobile. Easy access for everyone.

Experience

Deep Engagement

Users don't just see your brand β€” they experience it. Memorable promotion.

Our Works

Portfolio

Featured Work

Japanese Horror 2:33 AM

9650-3311-6955

A full-scale horror game set in a Japanese "stigmatized property."

  • 19M subscriber YouTuber played for 1 hour (organic)
  • 135K views
  • Full voice acting
  • 4 multiple endings
  • 30-40 minute playtime
Watch Stream Play Now
Japanese Horror 2:33 AM
CALL HER NAME β€” JAPANESE SCHOOL HORROR 2026.5 RELEASE

CALL HER NAME
JAPANESE SCHOOL HORROR

5238-7817-9997

Our latest project β€” abandoned Japanese school Γ— horror Γ— puzzle.
Built on everything we learned from "2:33 AM," this is a horror experience that begins the moment you call her name.

Story

Four friends are summoned to an abandoned school at night. The PA system whispers: "Please call her name." The moment you do, every door locks, and footsteps begin to echo from the far end of the hallway.

Production Notes
  • Authentic Japanese abandoned school recreated in UEFN (classrooms, hallways, gym, staff room, rooftop)
  • Full voice acting throughout (narration + her voice)
  • 4-player co-op with branching at the name-calling phase
  • Hybrid horror & puzzle design β€” fear and brain
  • Multiple endings (appease her / escape / no one survives)
Target & Strategy

Designed for international horror streamers like Windah Basudara, who organically discovered "2:33 AM" and played it for an hour. We're betting on cultural-gap horror β€” Japanese school traditions feeling alien and unsettling to overseas players.

Release May 1, 2026
Players 1–4
Playtime 30–60 min
Press PR TIMES released

The Japanese School

4591-5521-5237

A horror experience set in a Japanese school.

Doll House (人归屋敷)

0524-3905-4711
Impressions 483,000
Services

What We Offer

Map Creation

Planning, design, and production of original game maps

Island Design

Complete island design expressing your world vision

UEFN Development

Advanced development using Unreal Editor for Fortnite

Verse Development

Complex logic using Fortnite's programming language

Brand Promotion

Custom content tailored to your branding

Ongoing Support

Post-launch updates and bug fixes

Pricing

Pricing Guide

Plan Description Timeline Starting Price
Lite Simple map creation 2-3 weeks $3,000+
Standard Original game mode 4-6 weeks $7,000+
Premium Full custom development 8+ weeks $15,000+

* Official quotes provided during free consultation

Use Cases

Perfect For

Employer Branding

Let candidates experience your company culture through games

Gen Z Marketing

Effective brand engagement with younger generations

Social Amplification

UGC marketing through organic gameplay sharing

Global Reach

Spread your brand globally beyond language barriers

Virtual Events

Memorable experiential seminars and exhibitions

Process

How We Work

1

Contact

2

Discovery

3

Proposal

4

Production

5

Testing

6

Delivery

Contact

Free Consultation

Get in touch. We'll respond within 2 business days.